Flinders and Outback Plan
The Flinders Ranges and Outback South Australia Tourism Region makes a significant contribution to South Australia's appeal as a tourism destination. Not only does the region contain some of Australia's best recognised landscapes such as Wilpena Pound, red gum lined creeks and gorges, arid rivers, and vast inland fresh and saltwater lakes, it has hosted internationally renowned events such as the Outback Cattle Drive. Outside metropolitan Adelaide, this region attracts the highest numbers of overnight visitors - 542 000 visitors in 2006/07, who spent over 2 million nights in the area.
URPS, in association with Econsearch and Ecological Associates, prepared an integrated tourism plan for the region with two purposes. First, to increase the level of expenditure by those already visiting the region by providing additional and enhanced products and services they might be willing to pay more for. Second, to increase the number of visitors to the region by addressing current gaps in transport, products and services, and targeting marketing initiatives to those markets most likely to find that the region offers what they are looking for.
At a more practical level, the strategy addresses issues such as transport and access, supporting infrastructure and services, and required linkages with the planning system. The plan also identifies environmental management initiatives that will assist in the management of growth. The plan concludes with a clearly articulated implementation strategy and action plan.