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Fleurieu Peninsula Integrated Strategic Tourism Plan

The Fleurieu Peninsula offers visitors experiences that take them out of their everyday routine to be surprised and delighted, refreshed and recharged, or challenged and stimulated. The tourism sector is at a mature stage of development with many operators providing exceptional products and services. The food, wine and art are outstanding, showcasing the region's leadership in agricultural enterprise, innovation and creativity.

The Fleurieu Peninsula Region Integrated Strategic Tourism Plan has been developed to provide a clear vision for tourism growth in this region for the next 20 years, with an action plan to guide the initiatives of key stakeholders over the next five years. The plan also identifies the areas to be addressed to facilitate an integrated approach to developing tourism that will contribute to economic viability, social wellbeing and the enhancement of the natural and built environment.

The plan seeks to take the region to the next step by identifying the types of market segments they want to visit the region; focusing on their marketing initiatives; and strategically planning the kinds of products they encourage investors to provide so that these match the needs of the region's target markets.

The plan provides a strategic path for all of those committed to successful tourism to ensure that all visitors find the way to the Good Life: The Fleurieu Way.

The Minister for Urban Development & Planning released the Ministerial Mount Barker Urban Growth Development Plan Amendment (DPA) in June 2010 for public consultation. This DPA proposes to rezone approximately 1300 hectares of rural land on the edges of Mt Barker and Nairne for residential and light industrial use.

With the aim of ensuring that its community was well informed and empowered to comment on the Ministerial DPA, the District Council of Mt Barker engaged URPS to run a series of information sessions for the local community. These six sessions were extremely well attended, with more than 300 people able to hear about and ask questions regarding the Ministerial DPA process and how to go about getting involved in this part of the planning system.

In a letter to the editor of the Mt Barker Courier, Jean Lovell of Nairne said that "Mt Barker Council is to be congratulated for its commitment to proper community consultation" and that URPS was "highly professional and responded in detail to questions in an articulate, honest and informed manner".

This is evidence of the success of these types of community information sessions and the goodwill and engagement that Mt Barker Council has fostered with its community through the process. We also believe that this type of process leads to informed and valuable input from the community to key planning initiatives such as this Ministerial DPA."