Eyre Peninsula Tourism and Marketing Plan
URPS worked closely with Tourism Eyre Peninsula and the South Australian Tourism Commission to undertake the research and consultation required to develop a robust and achievable five year marketing plan for the peninsula.
Building on the three-year funding agreement and the commitment of Local Government, the South Australian Tourism Commission and the Outback Areas Community Development Trust, we provided a plan that set clear directions and identified the outcomes to be achieved through the investments of the funding partners.
The outcomes of the project contributed to greater regional ownership of Tourism Eyre Peninsula's marketing initiatives. The establishment of agreed directions gave the councils greater confidence in making ongoing commitments to three-year funding agreements.
Tourism Eyre Peninsula used the planning process to strengthen its relationships with those who are involved in implementing the marketing plan's strategies and actions. These included tourism operators, businesses, agencies involved in natural resource management and regional development, training and development organisations, and the core funding partners.
A targeted consultation process, which was conducted over a week, obtained and synthesised the views of key individuals within these organisations and sectors to establish directions to achieve greater efficiency in the region's tourism investment and expenditure in marketing.
The project resulted in the confirmation of a five-year framework that will support the continued growth of a successful tourism sector on Eyre Peninsula.