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Clare and Barossa Integrated Strategic Tourism Plan

The Clare Valley and Barossa Tourism Regions Integrated Strategic Tourism Plan provides guidance to help attract sustainable tourism investment to these regions. This project was strongly aligned with South Australia's sustainable tourism strategy, which is guided by principles including differentiation; authenticity; reflection of community values; respect for natural and cultural values and ecological processes; and excellence in design.

In many rural and regional areas of South Australia, planning policy unduly restricts innovative tourism development that seeks to address environmental sustainability principles and provide an authentic, high quality, visitor experience. Communities are understandably cautious about tourism developments that could threaten valued environmental and cultural attributes.

This project identified the qualities of the physical and social environment that are valued by the local communities and those ecological assets that must be protected in order to sustain the 'natural capital' from which tourism derives its value. Drawing together consultation and environmental research, the team was able to match the types of tourism development needed to meet the needs of existing and emerging visitor markets to the most appropriate environments.

A key focus of the project was on developing target markets to attract people who are currently not visiting the regions. This enabled the identification of the core products that are used to focus and drive regional positioning and branding.

Innovation is important to us at URPS. We like to 'push boundaries’ where appropriate. It keeps us on our toes and delivers the best possible outcomes for our clients who have to adapt to constant change. This is why we take such pride in winning PIA Awards – they provide evidence of our success in striving for innovation.

We were delighted to receive a commendation at the PIA SA 2011 Awards for Planning Excellence for the Mount Barker Town Centre Community Engagement Project – our 15th PIA Award/Commendation over the past 9 years.

A genuinely collaborative project, staff from Mount Barker Council worked closely with the URPS team to deliver a range of engagement techniques carefully targeted to the various audiences. According to the awards publication, "the judges were impressed by the extent of the community engagement process and the use of a wide variety of consultation mediums, including social media, a youth ‘walk out and talk out’ session and a series of 'speak out’ sessions".

We were also delighted to celebrate Marcus Rolfe's elevation to the position of Fellow of the Planning Institute of Australia at the Awards evening. The elevation recognises Marcus' ongoing contribution to the planning profession.

URPS Director Nicole Halsey has recently been appointed as a member of the Premier's Climate Change Council and the Board of Renewables SA.

The primary function of the Climate Change Council is to provide independent advice to the Minister for Sustainability and Climate Change about matters related to the reduction of greenhouse gas emissions and adapting to climate change. The Council also takes a leading role in consulting with business, the environment / conservation sector and the wider community on climate change issues.

Key elements of the charter of Renewables SA include:

We look forward to supporting Nicole in these significant roles.

URPS and Natalie Fuller and Associates, together with a team of dedicated staff and volunteers at the City of Salisbury, recently held a "Street Talk" event outside the Len Beadell library for the Salisbury Town Centre Renewal Project.

Over 500 people participated, providing their views on what they like about the Town Centre, what can be improved and how they would like to see it develop in the future.

The Manager Urban Development at the City of Salisbury, Harry Pitrans, described this as a "very successful day for the City of Salisbury", also praising "the opportunity we provided to support the team of engagement volunteers" and our "professionalism and fun during the day".

We would also like to extend our thanks to the engagement team of Brian Pledger, Janine Harding, Jo Lasham, Julie Fyfe, Kate Naumann, Michelle Tucker, Tammie Hamilton and Hiroe Terao.

This type of successful community engagement will have a significant positive impact on the development and delivery of the Town Centre Renewal Project.