Regional Tourism Strategies for the following regions – Flinders Ranges and Outback SA – Fleurieu Peninsula – Kangaroo Island – Clare Valley and the Barossa – Eyre Peninsula

Project details

Client:South Australian Tourism Commission and participating Councils
Partners:EconSearch, Missing Link Consultants, Ecological Associates


  • Matched the interests/motivations of travellers with the authentic products and experiences available in each region, for example, the Seafood and Aquaculture Trail on the Eyre Peninsula that linked diving with sharks, swimming with dolphins, visiting aquaculture enterprises and eating oysters at Boston Bay
  • Easy to follow “how to” guides for proponents of tourism projects wanting to create economically viable and socially sustainable developments
  • A strong sense of shared commitment between all levels of government, tourism operators and community leaders to the regional brand.